Definition:

A broad but enduring statement of A broad but enduring statement of purpose which describes what the purpose which describes what the organization does, who it does it for, organization does, who it does it for, and how it does it and how it does it

Criteria for Effective Mission Statements:

• The statement is clear and understandable to all who read it.
• The statement is brief enough for most people to remember.

SAMPLES

DPA Components International (DPACI)
provides manufacturing, testing and analytical services for electronic piece parts to the U.S. military, aerospace and the space industry. We provide Better Value by offering Total Solutions to our customers' needs.

Eaton Corporation
Producing the highest quality products at costs which make them economically practical in the most competitively priced markets.

Motorola - Commercial, Government and Industrial Solutions Sector - CGISS;
to improve the performance of our customers’ operations by providing integrated information and communications solutions.

Clarke American
We will be recognized as a First in Service company by our customers, partners, suppliers and shareholders as a result of our commitment to superior services and quality performance.
We will achieve long-term profitable growth by providing value-added short run printing and related high quality products and services to the Financial Institution market and other selected channels.